Artifact Analysis

For my final project I chose to reach out to a women who is the head of the marketing division for the Santa Barbara Airport. Since my concentration is marketing I couldn’t find a more suitable person for my interview. 

The artifacts that I looked over were their Website, their social medias, their mission, their security, and their airport news archive. The documents were primarily convincing and friendly. Their Website is easy to maneuver and it is easy find the information that is necessary for the travelers. One of the first things you see is “book a flight today,” and also arrivals and departures. Their social media sites are easy to find on the bottom of their homepage. They use Facebook, Twitter, YouTube, Pinterest, and Instagram. The two I chose to look at was Facebook and Twitter. Their Facebook and Twitter page is very friendly, and looks almost the same. They post the same information on both sites, and they post pictures on the people who work at the airport and also of their travelers. They provide the travelers with all the security information that is needed, and the documents are easy to read. In their news archives they inform people when it would be the best time to travel and why. They also explain how easy it is to travel from Santa Barbara airport, and the benefits of choosing them. It provides all the new information that their travelers need, and find useful. Everything is easy to find, and you do not have to read though tons of papers to find an answer. When people travel they want it to be as easy as possible.

They artifacts I analyzed were easy to read. There were no spelling errors and all the headings in the documents were boiled, which makes everything easy to find. They documents was spaced out in different paragraphs that contained different information. They use a language that is easy to understand even for international travelers. The audience for these documents is definitively adults. According to their tagline “Easy come. Easy go,” I would say that it is for business people who travels a lot, and what it to go quick and easy. The tone of these documents is friendly and clear. They send out a clear and simple message in a friendly way. The purpose behind these documents is to inform people about the Santa Barbara airport. It gives a lot of information about the aircraft, their services, and what is new at the airport etc. They use the same style for all their documents, for their website, and for their social medias. They are all simple and informative.